Website rebuild and ongoing growth for a real estate agency
Rebuilding a broken property platform and turning ongoing Meta Ads into a real lead engine.
Sector
Property · Multi-currency · Paid ads
Year
2024 — ongoing
Category
Digital marketing
Services
Web developmentMulti-currency listingsMeta AdsSEO
The problem
A real estate agency inherited a website with broken or non-working parts — the property listing system didn't scale, multi-currency handling didn't exist, and lead capture wasn't tracked against ad spend. SEO traffic was flat. Paid ads ran without a calibrated audience or conversion path.
What we did
- 01Took over the existing site, audited what was broken, and rebuilt the non-working parts in place.
- 02Built a complex property listing system with multi-currency support so listings work across the agency's markets.
- 03Local SEO programme — service × city pages tuned to the property queries buyers actually run.
- 04Ongoing Meta Ads programme calibrated to the buyer audience, with the landing-page funnel rebuilt to qualify leads on entry.
- 05Monthly reporting that connects ad spend to actual leads, not just impressions.
Outcome
The Meta Ads programme now delivers 100+ leads per month.
The listing platform handles the agency's full international inventory across currencies. The team operates the system without ongoing engineering involvement.
100+/mo
leads from Meta Ads
Multi-currency
property listings