A marketing site for an LLM training hardware company

A marketing site for an LLM training hardware company — configurable specs, real positioning, clear pricing.

A marketing site for an LLM training hardware company
Sector
AI infrastructure · Hardware · SaaS
Year
2024
Category
Software & web
Services
Web designWeb development
The problem

An LLM training hardware service where customers configure their own GPU/VRAM/spec layout for AI training workloads. The product is technical, but the public site needed to communicate that to buyers who don't all start as ML engineers.

What we did
  • 01Designed a marketing site that leads with the hardware configurability — buyers see what they're actually choosing on the page.
  • 02Built the spec-configuration flow tied to the underlying hardware catalogue.
  • 03Performance and architecture tuned to serve technical buyers across networks ranging from datacentre offices to a coffee shop.
  • 04Content sections that grow as the product line expands.
Outcome

A public surface that explains a technical product in plain language without dumbing it down — the team can send a prospect to the site and trust them to come back with the right questions..