Web Design Web Development

Ušetrime Spolu

Client overview

Ušetrime Spolu is a nationwide awareness initiative focused on helping Slovak households save energy, reduce water usage, and adopt more sustainable practices. The campaign is supported by Ecobot—a playful, educational mascot who guides users through tips, challenges, and eco-friendly missions.

Context & Challenge

The client needed an engaging and informative microsite to support the “Ušetrime Spolu” movement. The primary goal was to make sustainability approachable and interactive, especially for families and individuals unfamiliar with energy-saving concepts. Key requirements included:

  • Strong storytelling and visual character (Ecobot)
  • Simple navigation across educational content
  • Integration of interactive challenges and eco-tips
  • Dynamic design to appeal across age groups

Our Solution

We provided complete web design and development for a colorful, highly interactive microsite that introduces visitors to Ecobot—an animated guide who encourages sustainable living. The site includes:

  • A custom visual identity built around Ecobot
  • A structured content experience (project intro, 30-day eco challenge, eco-tips, blog, partners)
  • Smooth transitions and responsive animations for a playful yet professional tone
  • Clear call-to-actions to join the challenge and explore content by theme (water, energy, appliances, heating)
  • Integration of regional campaign updates and community involvement opportunities (EcoMisia)

The Results

  • Successful national campaign launch with high user engagement
  • Positive reception from both families and educators
  • Ongoing content growth through eco blog and daily tips
  • Strong community participation across Slovak regions
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