Marketing for a private health clinic
A private health clinic with eight specialties — each running like its own marketing campaign, all from one budget.
A clinic opening from zero in Trnava, covering eight specialties — aesthetics, sonography, urology, dermatology, surgery, and others. Each specialty behaves like its own product: different keywords, different intent, different audience. The team wanted patients searching online for any of those specialties locally to find the clinic from launch.
- 01Treated each specialty as its own campaign — separate keywords, landing pages, intent signals.
- 02Local SEO pages per specialty × city, optimised for the queries patients actually run.
- 03Google Ads from launch with separate campaigns per specialty sharing one budget, weighted by margin and demand.
- 04Bookio integration so search-to-booking happens on the page, no phone call required.
- 05Meta Ads layered on after the first few months (creative produced by an external partner).
- 06Monthly reporting across channels and specialties so the budget moves with what's working.
First-page local search results within the first month.
By 2026 the clinic was averaging around 20,000 monthly sessions (+74% year-on-year), with eight specialty campaigns running in parallel. Organic and paid search now sit on the same ~20% bounce rate — paid traffic converts as well as organic, which is the harder thing to engineer.